Darigold is a 100 year-old Northwest Dairy company. They needed a brand overhaul. They hadn’t advertised or updated anything brand-wise for years. After extensive research and planning, we unleashed Farmalicious -Where farm meets delicious. And not only was it well received, it was tasty!
It's Farmalicious
The Farmalicious campaign spanned five years. From product packaging to all products such as: butter, sour cream, cheese and milk and across mediums from tractors and corn mazes to out of home, radio and butter carvings. The brand didn't just say Farmalicous, it lived it. Also, just to remind you: eat more dairy. it builds healthy bones and is chock full of protein. Sorry, it's what we do.
Better Butter Better
Butter was the key product we featured in our fall campaigns for Darigold. Over three years we did the Better Butter Better campaign. Tons of interaction, tons of press and tons of butter sales were the byproduct of this campaign. We were extremely pleased with the campaign and most importantly butter sales were up significantly during these time periods.
Darigold Cheese? Please.
We were lucky enough to help Darigold relaunch cheese. They hadn’t had it in market for 30 years and this was one of the largest product launches in company history. But they weren’t just launching cheese. They were launching all natural white cheddar. And only white cheddar. So naturally we did this campaign.
Fleet
If you were to buy 182 billboards 365 days of the week throughout the entire Northwest, that would cost millions. But we did it for millions less. We turned the Darigold fleet into billboards. Honk if you like these.
Darigold Social
We helped establish all of the social content and the main website for Darigold. Since we are doing this 365 days a year, we thought we'd just show some highlights since it would take all year to read it in total. We are most proud of our really high engagement numbers without couponing.