The Nordstrom Rack is a popular Nordstrom offshoot that is located all around the US primarily in smaller cities than the flagship store, but not always. We were responsible for launching several new stores and driving traffic to their grand openings.

Everyone wants a new Jimmy Choo handbag right? But what if you could get one free and delivered right to your front door. We held a contest in several cities to do just that. And several winners had free handbags drone dropped right in their front door!

To promote the grand openings at several stores we wanted to get attention and make a fuss. So we had real pop up fashion shows where we would throw down a real runway, models etc…then have a show, finish it and move to another location. Malls, popular restaurants, wherever, we would do 3-4 a day and hand out grand opening information at each. We also projected fashion shows on large walls throughout the city over the same days.