Value Village is known as Savers depending on where you are in the country. They are a for-profit thrift store. In fact they are the thrift store Macklemore sang about in “Thrift Store.” Find the Find touts beauty of thrifting. Our target audience loves the feeling of finding that needle in a haystack. This campaign captures that emotion.

Lots of companies sell a lot of their products during the holidays. Value Village’s holiday was Halloween. And it was the biggest selling week of their year. We did that for three years and we sold tons of Halloween costumes.